email marketing

Email marketing

There is nothing better than personal contact.

In today’s digital world, with countless marketing channels at your disposal to connect with your customers and potential clients, there’s nothing quite like personal contact. As the global volume of sent emails grows year by year, email marketing is a proven method that consistently delivers exceptional results.

At Marketing Astro, we are dedicated to ensuring effective communication that can guarantee business growth. Armed with expertise and a tailored strategy, we can assist your business in achieving its campaign objectives: connecting with your target audience, fostering brand loyalty, and maximizing return on investment.

The Benefits of Email Marketing

Cost-effective Method

Unlike traditional marketing channels, email marketing offers a cost-effective solution, suitable even for the smallest businesses. Digital newsletters come with no printing or postage costs, and depending on the list size and email volume, email marketing systems can even be used for free. Our agency excels in optimizing email campaigns and leveraging cost-effective methods and platforms.

Automation and Customization

Automated workflows can be harnessed to deliver timely and pertinent messages triggered by specific user actions or events, such as an abandoned shopping cart or a birthday celebration. Moreover, it’s possible to integrate user data and behavior tracking to send each email with personalized content. This approach ensures the campaign resonates more effectively with recipients, resulting in heightened engagement and conversion rates.

Measurable results and analytics

All email marketing systems track open rates, click-through rates, conversion rates, and other essential metrics. These metrics serve as solid indicators of the effectiveness of your newsletter. A data-driven approach enables continual refinement of the email marketing strategy, ultimately leading to optimal results and a high return on investment. At Marketing Astro, we also emphasize custom reporting utilizing various measurement platforms.

Promoting customer loyalty

One of the most significant advantages of email marketing lies in its capacity to foster customer relationships. It cultivates trust and loyalty among subscribers through personalized and relevant content, exclusive offers, and tailored proposals. Newsletters empower you to establish a personal bond with your customers and clients, demonstrating attention and value. Consequently, they are more inclined to remain loyal to your brand, engage in repeat purchases, and even become brand ambassadors.

Targeted campaigns

Email marketing campaigns can be meticulously targeted. By employing a precise targeting strategy, you can segment users on your list based on demographics, interests, and behavior. Messages can then be tailored to specific customer segments, leading to more personalized and relevant campaigns, ultimately increasing engagement and conversions.

Branding

Email marketing is a potent tool for enhancing brand awareness. Consistently delivering valuable content, news, and promotions to subscribers’ inboxes maintains a constant presence, keeping your brand in the spotlight. Well-crafted newsletters consistently reinforce your brand identity, messages, and values. The outcome is a strong, identifiable brand firmly etched in the minds of your target audience. In contrast to PPC campaigns, most newsletters remain in the user’s account indefinitely and are easily retrievable.

Challenges of Email Marketing

Low Opening Rate

The most significant challenge in email marketing, is achieving a high open rate. In a saturated email inbox with promotional messages, it’s daunting to stand out and capture the reader’s attention. As a seasoned marketing agency, Marketing Astro has developed proven strategies for optimizing email subject lines and preview text – the critical elements influencing the reader’s decision to engage with your content. Thus, making these few lines more attention-grabbing than other unread emails is paramount.

Deliverability hurdles

As spam filters become increasingly sophisticated, adhering to best practices and maintaining a clean email list is vital. Email service providers now employ algorithms that assess the content of all emails and analyze the reading habits of their recipients. These factors determine whether an email lands in the inbox, promotions, or spam folder. Following a brief audit, our agency can guide you in identifying steps to enhance deliverability.

Subscriber engagement and unsubscriptions

Maintaining a subscriber’s engagement can be challenging in a crowded inbox inundated with promotional emails, often unsolicited. Sending newsletters too frequently or offering irrelevant content can increase the likelihood of unsubscriptions. On the other hand, if emails are sent too infrequently, subscribers’ interest and activity may wane. In our email marketing service, we combine engaging content with attractive design, conduct tests on email frequency, assess readers’ needs, and segment the email list to deliver relevant content to specific target groups.

GDPR Compliance

The General Data Protection Regulation (GDPR) has introduced stringent regulations regarding collecting, storing, and utilizing personal data. These rules undergo periodic amendments and closing of loopholes. It’s essential to send newsletters only to subscribers, ensure transparent subscription practices, and provide a clear and accessible company privacy policy when subscribing. Moreover, subscribers should be able to unsubscribe from the list easily. As an online marketing agency, we stay abreast of regulatory changes and strive to ensure that your email campaigns align with GDPR guidelines.

The difficulties of A/B testing

A/B testing is one of the pillars of optimizing email campaigns. It allows you to compare different elements, such as the email’s subject line, the call to action (CTA), the content, the visual components, or the structure of the email, to see which performs better. As all these elements cannot be tested simultaneously, practical A/B tests require careful planning, execution, and data analysis. At Marketing Astro, we design and implement meaningful solutions that contribute to the growth of the metrics that matter most to you.

Complex automation configuration

While automation is a powerful email marketing feature, setting up automated workflows can be complex and time-consuming. As email marketing systems support different automated processes, choosing the right platform for your purposes is essential. Setting up automation involves mapping the customer journey, writing and editing all trigger-based emails, and integrating multiple systems and platforms. Our agency is well-versed in multiple email automation systems and can help you identify and implement the simplest solution.

Our team is ready to help you succeed in email marketing

Strategy development

With our team of experts, we’ll develop a tailored email marketing strategy based on your business goals. We will conduct a comprehensive account audit, analyze your target audience, and determine the most effective ways to target and convert subscribers.

Workflow

First, we will assess your needs and goals through a complex questionnaire and then make recommendations based on your answers.

Campaign planning and optimization

We create eye-catching and responsive email templates that look great on any device, are easy to read, and encourage action. Our agency optimizes each campaign based on available statistics and the results of regular testing.

Workflow

You’ve got options – sign up for a tailored email campaign, like a festive Christmas welcome email, or a regular newsletter. For the regular newsletters, we fine-tune the content every month based on testing and past campaigns.

List building and segmentation

Maintaining a fresh and relevant email list is crucial for email marketing success. If some subscribers are less active, we don’t overwhelm them with newsletters. Instead, we actively seek out new subscribers. We employ various lead-generation techniques to expand and update your list continuously. Plus, we’re all about segmentation, ensuring our campaigns hit the targets, and boosting engagement and conversions.

Workflow

We’re here to help you smartly expand your email list, organically or with some investment. Our PPC and social media experts will provide you with all the details and pricing options. You can build your list using an external service, an eDM campaign, or database building.

Automated workflows

We’re all about working efficiently. That’s why we design and implement automated workflows that take care of your leads and customers every step of the way. Whether it’s a friendly welcome email or a follow-up after a purchase, we’ve got you covered. We make sure each interaction is optimized to build customer loyalty and drive repeat business.

Workflow

We will assess the buying process, possible trigger points, and your needs. We will draw up a list of proposed automations. We will compose the content, graphic elements, and templates for your emails, then create and test the automated workflows in the agreed email marketing system.

Performance tracking and analytics

We provide detailed reports on the performance of your email campaigns. We constantly monitor metrics such as open rates and click-through, conversion, and unsubscribe rates to optimize upcoming campaigns based on our data-driven decisions.

Workflow

We will send you a detailed report on the results of the previous month’s campaigns at an agreed date each month. The report will include conclusions and recommendations. This report will also be available online and in downloadable PDF format with video commentary.

Cooperation

Email marketing is a complex process, and we consult you every step of the way. Our main goal is the success of your business, so our experts will let you know immediately if your online marketing needs optimization, a new channel, or a modified strategy to grow.

A dedicated project manager will oversee all workflows and respond promptly to all your questions and requests.

During the cooperation, we will keep in touch by email, phone, and Discord. We share our documentation and marketing materials with our clients on Google Drive, where you can suggest changes and add comments.

We constantly test email marketing systems and prices to help you decide which applications and packages best suit your needs.

We recommend using the following ones:

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Active Campaign

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HubSpot

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Stripo

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Klaviyo

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MailerLite

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GetResponse

Client testimonials

Why choose the Marketing Astro team

If you’re looking for an online marketing agency that can support your growth and development to the maximum, our team is what you’re looking for.

FAQ

Frequently asked questions

The frequency of email campaigns depends on the target audience, industry, and type of business. Testing how often you should send newsletters without causing a surge in unsubscribers or a drop in activity is essential. This can be achieved, for example, through segmentation and the delivery of relevant content to a specific group. Regular communication is vital, but you should avoid overwhelming your subscribers. We collaborate closely with our clients to develop testing methods after assessing the habits of the people on the list.

Several factors need consideration to enhance the open rate. Most importantly, writing and testing an intriguing and compelling email subject is key. When readers anticipate personalized, relevant content, it makes a significant difference. Through the segmentation of the email list and the delivery of distinct, tailored messages, relevance can be assured, consequently boosting open rates. Our expertise in copywriting and strategic targeting is at your service to optimize your email campaigns and increase open rates.

Ensuring your emails don’t land in the spam folder can be guaranteed by adhering to rules and best practices and maintaining a pristine sender account. This includes employing opt-in lists, avoiding spam-triggering words, and offering clear unsubscribe options. Properly configuring email authentication protocols such as DKIM and SPF also helps establish credibility.
At Marketing Astro, we diligently follow industry guidelines and regulations and utilize the most up-to-date strategies and software to enhance deliverability.

Absolutely! Email marketing is a cost-effective and potent marketing channel suitable for businesses of all sizes, including small enterprises. Its effectiveness depends on factors like the type of business, sector, and email list quality. Through precise targeting, personalized content, and strategic campaigns, small businesses can effectively engage with their customers, fortify their brand, and drive conversions.

When gauging the success of an email campaign, it’s essential to monitor the open rate, click-through rate, conversion rate, and ROI (return on investment). Most email marketing systems typically provide these metrics, but verifying using an independent measurement platform such as Google Analytics is worthwhile. Our agency employs sophisticated reporting tools that offer valuable insights into campaign performance. By analyzing the right metrics, we can pinpoint areas for improvement, optimize your strategy, and achieve your desired goals.

If you have any other questions,
don’t hesitate to ask!

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