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SEO agency

SEO is a term used to describe search engine optimization services offered primarily by agencies to website owners to optimize their websites from an SEO perspective to generate more traffic and revenue from search engines. These services usually include on-page (on-site), off-page (guest posts, link building), and technical SEO adjustments.

On-page SEO

On-page SEO involves activities you perform on your website designed to improve your rankings.

On-page SEO helps search engines understand what your website is about and how relevant it is for specific keywords. Therefore, it is one of the fundamental SEO strategies that is paramount in increasing organic traffic.

There are several factors to consider when it comes to on-page SEO. One of the most important is keyword optimization. Keywords are terms that people type into Google when searching for information.

For on-page services, each sub-page should be tagged with keywords relevant to the content and naturally searched for by users.

Another essential element is the quality and relevance of the content. Search engines look at a blog article’s value to users and its relevance to a given keyword. Therefore, the content of sub-pages must be always informative, easy to read, exciting, and fresh.

Technical SEO

Technical SEO is the set of processes that focus on the technical details of a website to optimize it for Google.

Website speed

Slow websites provide a poor user experience and worsen ranking results. Technical SEO aims to improve the overall loading speed of a website.

Mobile-friendly design, i.e. responsiveness

With more and more people using mobile devices, and a large proportion of people searching on mobile, it is essential that websites are mobile-friendly. A website that does not work well on mobile will rank lower.

Site structure

A logical and easy-to-understand structure is vital to help users find what they are looking for and to help search engines interpret the site more effectively.

URL structure

The URL structure is the underlying architecture of the links on a page. Technical SEO optimization can help make this structure easier to understand and remember.

Meta descriptions and headings

Meta descriptions and headings contain basic information about pages that help users and Google’s bots understand what a particular subpage is about. As part of technical SEO, we can improve the quality and relevance of meta descriptions and headings.

Off-page SEO

Off-page SEO refers to activities that, although related to your website, are not carried out on it. Off-page SEO aims to improve your website’s credibility and authority in Google’s eyes and increase traffic to your website.

Link building is the most well-known and widespread off-page SEO activity. It aims to get as many quality and relevant external websites to link to you as possible. These quality links, also known as backlinks, can increase your credibility, contributing to your ranking factor.

Client testimonials

Why choose the Marketing Astro team

FAQ

Frequently asked questions

SEO services usually start to pay off in 4-6 months. The time frame may vary depending on your website, SEO agency, and SEO plans. If, for example, you choose SEO services to solve some Google penalties, the return on investment may not be achieved within this timeframe.

Yes! Our SEO team focuses on optimizing for all the major search engines. Google is still the dominant search engine in most countries, but many other search engines account for a good portion of organic web traffic. The most popular search engines include Google, Bing, Yahoo, Baidu, Yandex, Ask, and DuckDuckGo.

The design of an optimization plan is influenced by many factors. The easiest way to find the right approach for your online presence is to talk to a qualified SEO expert. With a professional SEO agency, you will have access to adequately trained experts who can determine the best long-term SEO strategy for your business.

E-commerce SEO is optimizing your website and products to increase the visibility of your online store on search engine results pages. By focusing on the keywords your ideal customers are searching for, you can increase the traffic and conversion rate of your e-commerce business.

The answer depends on the following factors:

  • Your budget
  • Your SEO service needs
  • The project’s timeline
  • The scope of the project

Those are the solutions we recommend:

  • SEO freelancing services are best for small-scale, one-off SEO projects.
  • SEO consulting services are best for short-term, one-off SEO projects.
  • SEO agency services are recommended for long-term, ongoing SEO projects.
  • Working with an SEO agency is recommended if you are looking for a long-term partner who can adapt to your needs.

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