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Social media marketing

Social Media Marketing (SMM) is a form of internet marketing that leverages social media applications as a vital marketing tool.

Social media platforms enable brands to connect with their target audience and accomplish the following objectives:

Build brand reputation

Increase sales

Boost website traffic

Establish a community of followers who Engage with and share their content

Relevant content shares facilitate brand exposure, extending reach to fans, potential customers, and prospective employees.

Social media marketing also allows brands to receive valuable customer feedback while presenting a more human face and nurturing relationships.

Moreover, interested parties and users can ask questions, voice concerns, and express opinions. Companies can then respond, adapt, and refine their business processes or products.

Popular social media applications encompass Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat. Each of these platforms boasts unique features that make them appealing to users. When a company utilizes multiple channels to convey messages, consumers can access these on their preferred platforms.

The four pillars of social media marketing

When professionals develop marketing campaigns, one of the primary focus areas is ensuring their message reaches the right audience at the right time, utilizing both free and paid methods.

With the aid of social media, brands gain deeper insights into their audience’s personal, geographical, and demographic data. This valuable information empowers companies to customize their messages and content for optimal engagement.

These four pillars lay the foundation for a prosperous social media marketing campaign:

1. Strategy

Before launching any marketing campaign or undertaking, it’s crucial to create a well-defined strategy. Companies should establish campaign objectives, pinpoint the platforms to use, and outline the content type to share.

Setting objective

The use of social media for marketing is closely linked to the business’s objectives and other marketing campaigns. Some objectives against which businesses can measure success are increasing brand awareness, website traffic, and sales.

Choose a social media platform

Many social platforms are available, but there’s no need for businesses to use them all. They have to carefully identify their target audience and choose the most appropriate platform (or even more) that best suits their demographics.

Content mix

Each social media platform has a unique way of distributing content – including videos, images, links, and direct messages. Therefore, it is essential to consider how potential followers use these different platforms.

Keyword research

In this critical phase, we carefully analyze popular search terms and the data and information you provide. This helps us understand what your customers are really looking for. Our team will look at your monthly search traffic, the difficulty of your keywords, and which other pages appear in the results list for those keywords.

Content strategy

After long and detailed research, we will put together a content strategy. We define the silos, i.e., the different categories of topics. Keywords are then inserted into these silos and assigned specific keywords.

Content creation

As part of our content marketing services, our team will craft tailored content to captivate your customers and enhance your SEO outcomes.

Traffic and Ranking Monitoring

We continuously track your website’s performance by generating reports based on metrics from Google Analytics and Search Console. This data provides insights into your website’s performance and can uncover new opportunities and pinpoint errors.

Optimizing SEO Strategies

We leverage site performance data to fine-tune our SEO strategy, resulting in the consistent creation of high-quality content. By scrutinizing analytics data, we gain the insights needed to make essential adjustments during optimization.

2. Planning and publishing

Once the strategy is defined, it’s time to start content publication. This could be a straightforward blog post, sharing information about an upcoming event, or even unveiling a new product through video.

However, the linchpin of an effective social media presence is consistency. Brands must maintain a regular posting schedule to cultivate their community. Consistently sharing pertinent content lures users back and fosters greater content consumption.

The content posted on social media should harmonize with other marketing endeavors. Tools like Hootsuite, HubSpot, and Sprout Social provide the means for scheduling timed posts at the most opportune moments.

3. Monitoring and Communication

Companies actively engaging on social platforms see a surge in interactions and discussions regarding their brand and products. The optimal interactions happen when users comment, share posts, tag the company in their content, or even engage in chat features.

Users can freely discuss a brand, product, or service on social media without directly tagging or contacting the company. Multiple methods exist for participating in these discussions, including using social media monitoring tools such as Brandwatch, NetBase Quid, and Sprinklr. Even free tools like Google Alerts can be valuable in this context.

4. Analytics and reports

As more and more content is published and the number of visitors increases, it’s worth measuring performance on an ongoing basis.

You can ask yourself the following questions:

Which posts are getting the most interaction?

Where are your brand followers coming from?

What is the engagement rate?

When is it worth posting?

What is the bounce rate?

This information can be used to learn about campaigns and recreate best practices. Each social platform has its own analytics, but some tools can aggregate data from multiple channels into one place.

The benefits of social media marketing

Reach a larger audience

Social media channels have a total of more than 3.6 billion users. Sharing a single post can exponentially increase brand awareness.

Better customer satisfaction

Brands can use social media platforms not only to drive sales but also to engage with users. This can improve customer service and create a personalized feel.

Cost-effective too

When appropriately used, the cost of managing social media campaigns can be low. With the proper knowledge, team, and marketing strategy, results can be spectacular and fast.

Increase website traffic

Posting on social media is a great way to generate traffic to your brand’s website. Promoting blog content, landing pages, and products can engage users and encourage them to interact further with your brand.

Better insights

Use social media platforms’ analytics and statistics features to gain insights into your community’s behavior.

Client testimonials

Why choose the Marketing Astro team

Your products and services meet your customers’ needs, but do you feel they don’t reach enough people? Social media is the answer! But social media is not just about putting up a few posts and waiting for likes. It takes much more than that to achieve real success in this area.

We suggest you choose us, and we’ll help you make your online presence effective and efficient. The agency has many advantages:

FAQ

Frequently asked questions

We can help you manage Facebook, Instagram, Twitter, TikTok, LinkedIn and Pinterest. Our social media team has up-to-date information and experience in the field.

Our team of experts will be happy to help you if you want to support your social media presence with influencer marketing activities. With many years of experience behind us, we know what to look for and how to design influencer campaigns to get you the highest possible return on your investment.

Yes, our team of experts will be happy to provide you with a social media strategy that will give you a comprehensive picture of your own and your competitors’ social media presence and a communication strategy that will deliver results that you can quickly implement once the strategy is in place, or you can leave it to us to develop and implement an ongoing communication plan based on the strategy.

Yes, as with all activities related to an online presence, social media presence results can be measured. A wide range of key performance indicators are available for social media activity, depending on your individual goals. They can be used to measure the effectiveness of your activity and are also crucial in setting objectives. Such metrics can include reach, impressions, engagement rates, and number of followers. We monitor these key performance indicators monthly and use the results to continuously optimize our clients’ social media presence.

Our expert team helps B2C and B2B businesses in various sectors with social media consulting. Feel free to contact us if you’re stuck somewhere and need expert advice.

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