webshop keszites

Webshop creation and e-commerce

WordPress runs 40% of all websites online. This means that one in three sites is built using this framework. It’s a top priority for Google and the best CMS for SEO.

About online shops, in numbers

20.8% of retail purchases are expected to be made online in 2023

In 2023, we will see significant changes in the retail sector as online shopping becomes more widespread. It is estimated that 20.8% of retail purchases will be made through online stores.

Our shopping habits have been completely transformed by the constant evolution of the internet and online commerce platforms. More and more people are realising the benefits of online shopping:

Convenient home shopping

Wider range of products

Price comparison facility

Easy payment

Fast and convenient delivery

One of the main reasons for the growing popularity of online shopping is technological progress. The increasing availability of fast and reliable internet connections and the increasing affordability of smartphones all contribute to people being able to shop anywhere, anytime.

Another important factor for webshop owners is to focus on continuously improving the customer experience. Using tools such as:

Personalised offers

Fast and efficient customer service

Simple refund possibility.

These factors contribute to people’s growing trust in online shops and, as a result, to the increasing number of orders they place.

E-commerce sales are expected to grow by 10.4% in 2023.

In 2023, online commerce will continue to develop dynamically, and a significant increase in shopping traffic is forecasted.

It is estimated that online commerce is expected to grow by around 10.4% over the year.

With rapidly evolving infrastructure and technology, almost every household has a fast and stable internet connection and at least one smart device.

As a result, online shopping is becoming increasingly popular, even among those who were previously concerned about fraud.

One of the main reasons for this growth is that consumers’ shopping habits have changed significantly. Consumers have become accustomed to the convenience and ease of online shopping.

79% of consumers shop online at least once a month

The trend towards technological advances and increasing consumer confidence shows that consumers are choosing to shop online in significant numbers and regularly. Online shopping for food, clothing, and electronics is commonplace. According to one survey, 79% of shoppers shop online at least once a month.

Shoppers are used to the benefits of online shopping. They can shop from the comfort of their own home, check the stock status of products, and pay quickly.

It’s important to note that the young generation now considers online shopping for clothes and groceries standard, as they have grown up in a digital world and have their own income.

This growing trend will continue to accelerate as the world becomes increasingly digital. As a result, the next generation will take online shopping for granted without questioning its benefits.

Benefits of an online shop

Easier to reach the community than a fixed shop

The significant advantage of webshops is that they are not physically limited. This means you can reach customers in almost any part of the world. Targeted SEO and PPC make it easy to reach potential customers, allowing you to achieve the results you want more effectively and increase the success of your online shop.

OK, but what is SEO or PPC?

What is PPC?

Let’s start with the easy one, PPC. PPC (Pay-per-click) is a click-based form of paid advertising. It means you can create ads and pay for them when someone clicks on these ads. PPC ads can be used to drive visitors to your webshop. These ads are based on pre-defined keywords or phrases, so only people who are genuinely interested in the products you offer will see your ads. This allows you to target potential customers more effectively and increase the conversion rate on your website.

What is SEO?

SEO is a different story. It’s a long-term investment because you need to create content based on keywords regularly. Although the payback takes 3-6 months, it is much more rewarding in the long run. If you do it consistently, you can reach the top of the search results, ahead of your competitors.

Lower maintenance costs compared to a physical shop

Another considerable advantage of online shops is that they have very low maintenance costs compared to physical ones. You only have to pay for hosting and add-ons for the webshop. In contrast, with a physical shop, you would need employees to work for you, and you would have to pay rent for the space and other similar costs.

Of course, you may wonder whether online shops also have storage fees and delivery charges. However, fulfillment services are already available in Hungary, saving logistics significantly.

What is fulfillment?

A fulfillment service is an outsourced company that takes over the entire logistics process. This includes managing and storing stock, delivering products to customers when an order is placed, and handling product exchanges and returns. This means that the webshop owner does not need to have his own warehouse or deal with the logistics but can have a reliable partner to carry out these tasks. This can result in considerable ease and efficiency for the business.

A well-functioning webshop increases brand equity

You may have experienced that sometimes you are only willing to buy a particular product from a specific online shop, even if it is slightly more expensive. If your online shop provides a good shopping experience for your customers, they will likely return to you, even if they find the same product cheaper elsewhere.

Running an online shop is about more than just selling. It’s also about creating the right environment and pre-defined pathways for customers to shop quickly and without barriers. The online shop must make it easy for customers to find the products they want and to move smoothly from shopping cart to purchase.

This will ensure a better user experience and increase customer satisfaction and loyalty.

You can significantly enhance the experience by rewarding customers for buying from you. For example, you can give them loyalty points that they can redeem for discounts. Another option is to set up an online wallet, where a certain amount of money is deposited for each purchase. The point is to give the customer the pleasure and satisfaction of shopping with you and the feeling that they are really getting something by buying from you.

Loyalty points

Wider range of products

Price comparison facility

Many people now prefer to order online rather than buy in person

One of the huge benefits of selling through an online shop is the increasing emphasis on convenience and time-saving in our world. Indeed, prospective customers increasingly prefer more straightforward solutions. Think about it, which would you choose when it comes to shopping? Would you rather spend half a day in crowded shopping malls or browse an online shop from the comfort of your sofa at home, where everything is easily accessible?

A felhasználó termék után kutat

That’s right! Shopping from the couch is not only convenient, but it also saves you time. Plus, you can always see if a garment is available in your size, for example, or is even in stock. Another advantage of online shopping is that if you don’t have the right size or don’t like the clothes, you can quickly return them for a refund. So, shopping online is about convenience, flexibility, and customer protection.

There is a growing misconception that online shopping is dangerous because users fear their credit card details will be stolen. Fortunately, thanks to technological advances, online shopping is highly secure. If a problem should arise, banks have also made significant progress in dealing with such cases and can help you get your money back.

Disadvantages of an online shop

Requires some technical knowledge

To create and manage an online shop, technical knowledge is essential. When creating an online shop, it is clear that you need the right expert help to create a well-functioning online shop.

However, each webshop is managed differently. If you have a WooCommerce-based webshop, it is relatively easy to operate. However, to get your site up and running without any problems, it is essential that you fully understand the system.

The above statement is also true for extensions. We recommend you consult a professional and pay for a well-thought-out solution to your needs. Yes, it’s easy to find free plugins that might solve your problem, but usually, these plugins are the ones that cause a security hole in your webshop. This can even lead to a hack later on.

Fierce competition with other online shops

There are a lot of advantages to having a webshop, which is why so many people are starting to sell online. Because you can start with a relatively small amount of money, it has become a popular form of selling over the years.

However, this is not only a disadvantage for you but also an advantage. The more competitors you have, the more information you can learn about the market. For example, what your prospective customers’ habits are. Or what keywords they search for when shopping. What are their needs in terms of the buying process?

Difficulties with payment and transport

For an online shop, solving logistics is usually a common problem. Managing online payment and delivery is no longer difficult, as many companies specialize in these areas.

Paying for a product online has become extremely simple. However, this can often lead to many people making purchases without paying attention. In today’s world, where you can shop with your phone at your fingertips, a customer may inadvertently buy a product or quantity you did not want.

Removing the product from the customer’s order and refunding the amount requires extra time and effort. However, paying attention and taking the right measures can reduce the possibility of this happening. When setting up your online shop, it’s worth thinking about the structure of the whole process and ensuring that the customer has the opportunity to review exactly what they are ordering before finalizing the transaction. This can help to minimize errors and accidental orders.

You don’t have to worry about shipping either, as there are many options to choose from when you’re thinking about building a webshop. There are, for example:

GLS

Hungarian Post

Foxpost

These services help you calculate precisely how much it will cost to ship your online shop.

Lack of personal contact due to lack of face-to-face contact

Indeed, online shops can be a disadvantage in personal selling, as there is no direct contact between seller and buyer. But the question may arise: is this really a significant problem? The answer is unnecessary, as this problem is most acute for online shops where products are highly priced and require specific expertise.

One of the problems that usually arises is that the customer needs to know which product to buy. For example, it makes a difference which car part you buy for 2-300.000 HUF. And if the customer orders the wrong part, the replacement will mean extra time and administrative work for you.

We totally agree with you. We are not suggesting that you shouldn’t have a webshop if you sell complex and expensive products. However, when building a website, it is essential to consider certain elements, such as adding a form and phone number to each product page. This will allow customers to request information about the product before the purchase. This will ensure customers can contact you and have their questions answered, which can help increase trust and satisfaction.

What is an excellent online shop like?

Let’s see what a well-designed webshop looks like. In the following sections, you’ll find out what to look for when building a webshop.

Modern, easy-to-navigate design

The user experience should be a website priority. It’s crucial that the site is easy to use and transparent and that the whole process is simple and easy to understand, from adding a product to the shopping cart to making a purchase. If the design is not user-friendly, there is a high chance that the user will leave the site before adding any products to their shopping cart.

Responsive

It’s no news that most people now browse websites mainly on their mobile phones. In fact, 70% of users browse almost exclusively on their mobile devices. For this reason, it is paramount that your online shop works perfectly on all screens, especially mobile devices.

Responsiveness is now essential when building a webshop and is not just treated as an extra developer service. If your webshop lacks responsiveness, it can result in a lower score in Google’s eyes than your competitors. This is beneficial not only for SEO but also for PPC.

Good results in GTmetrix, Pagespeed Insights

Google is all about user experience. While content plays a prominent role on a website, it is also essential that the site is technically ready to receive users. Site speed is a key factor to consider, as it greatly impacts the user experience. Fast loading allows visitors to access content easily and navigate the site smoothly. This will improve the user experience and increase the traffic and success of the site.

To find the problem with your site, you should use tools like GTmetrix and Pagespeed Insights. These will give you detailed information on optimizing your site for best performance.

There are many metrics to consider when measuring the effectiveness and optimization of your online shop. GTmetrix and Pagespeed Insights can be useful tools to evaluate performance.

Do not make the mistake of trying to optimize your site to 100%. It’s a waste of energy and, in many cases, money because you already need a trained professional. You will not gain any advantage if you get a 100% score for your site.

Has the right technical SEO settings

Nowadays, technical SEO settings are essential for a webshop. However, installing a Rank Math plugin can easily make these adjustments. Rank Math allows you to optimize the technical SEO of your site effectively, which can significantly improve site performance

One of the major advantages of the Rank Math plugin is that it automatically generates a so-called page map when installed, which helps Google’s robots crawl the page faster and more accurately.

Using marketing psychology to build a website

We discussed the importance of the webshop’s speed and the content’s appropriateness. However, there is another important aspect to consider when building a webshop, and that is the navigation of customers from the homepage or even the landing page to the product. This is important because it is the process that allows visitors to the site to perform some action, such as generating a lead.

A lead is a user interaction that you define, such as buying a product, subscribing to a newsletter or requesting a quote. For lead generation to be successful, it’s important to consider how you drive the customer from point A to point B when designing your online store. Building the right path can make a big difference in revenue growth.

Imagine that the home page of your webshop is the start of an assembly line. When a user enters the home page, he or she "sits" on the assembly line and follows the route you have pre-designed. If this route from the conveyor belt is incorrect, the user will fall off it and not reach the destination. This happens in the webshop, too, only here it doesn't fall off, it simply leaves the page.

The website is secured against viruses, and attacks

It’s an amazing fact that as you read this, millions of people are trying to get into different websites and online shops. Unfortunately, many of these groups aim to steal data from the original owners and attack them. Carelessly managed websites are an easy target for these cyber criminals!

The most important thing is to prevent such attacks. Therefore, update the plug-ins on your site regularly, and as soon as a major WordPress update becomes available, run it as soon as possible. If a hack does happen, you should expect to pay for it, as you will need a professional to fix the problem.

It’s important to understand that sites that are not updated, whether it’s plugins or the version of WordPress, become easy targets. In the case of a webshop, it’s a good idea to update all components of the site once a week and choose a hosting provider that has daily backups.

The hosting choice also plays a key role in the site’s security. With better hosting providers, protection starts at the hosting level to prevent unauthorized access and hacking attempts. In addition, there are a number of security plug-ins that can help you strengthen the protection of your webshop.

Plugins are accurately calibrated

One of the major advantages of WordPress is that there are countless plugins available for all kinds of problems. However, it’s important to remember that this advantage can also be the biggest drawback. The first priority is to check who developed the plugin in question. Also, be careful not to install unnecessary extensions that you would use for one feature only, as this can increase the site’s vulnerability and affect its performance.

One problem with unnecessary extensions is that they can slow down your site. These extensions contain extra snippets of code that the page has to load every time it loads, even if the page does not use them. This can lead to slowdowns, and Google may give your webshop a bad score because of it. Therefore, it is of utmost importance to pay attention to what and how you install on your site, and only choose extensions that are really necessary and useful for your webshop.

Integration with social media

Your online shop will not be complete if you do not link it to your social media accounts. You need to give your customers the opportunity to browse all your online platforms.

You can do this in a number of ways: simply link the icons to the relevant pages, or optionally sync your Facebook or Instagram account with your page and display your latest posts.

Images and videos are optimized

You should put a lot of emphasis on proper management of images on your site, because not doing so can significantly slow down page load times. Once you’ve set up the right options and installed plugins, optimum image sizing is the most important step in building fast websites.

Fortunately, there are a number of free online tools for resizing large images, such as Photopea or TinyPNG. The basic rule is that images uploaded to websites should never be larger than 150 kB. The more large images on the page, the slower the page will load. So before uploading images to your site, always optimize their size using the tools mentioned above.

Unique, meeting the needs of visitors

The primary goal of a good website is to optimize the user experience. It must be easy to navigate and that information is easy to find and understand. Paying attention to these when building your website increases your chances of success.

Uniqueness does not necessarily mean the complexity of design and structure. The most successful websites have a simple structure, but with well-placed images and content, they can achieve a unique impact. Re-designing the whole site’s not always necessary, but adding individual touches and listening to user needs will ensure a more successful site.

Webshop creation - why choose the Marketing Astro team

This is what our workflows look like

Curious about how to create a webshop? Let’s take a look!

Step one

In order to provide you with a comprehensive quote, we will first arrange an online meeting with you. In this meeting, we will ask you all the questions that might be important, based on the checklist we have prepared, to see what your needs are. Of course, if you have questions, you can get answers to them all here.

Step two

In the next step, we will prepare a quote for you. You will see precisely how much each service will cost. You can do so now if you want to change or add to the quote.

Step three

Once the quote is accepted, the next kick-off call is next. This is where you will meet the professionals working on the project. We will ask you all the important questions for the concrete implementation of the project.

Step four

Once we know your needs, we’ll start the real work. When it comes to design, we’ll find three different templates for you and choose the right one to build the foundation of your site. These templates can be 100% customizable, so they’ll be tailored entirely to you.

While you choose the template, we’ll design the basis for your site. We’ll decide exactly what sub-pages you want to have and how each section within the page should be structured. Also, where and how many CTAs should be placed within each section to guide the user?

We will start building the page once both of the above steps are complete. The selected template is installed, and the designed frame is built. This completes version 1.0, which we will send to you for verification. If you have asked us for a copywriting service, you will see this text on the site, but if you already have your own text, we will place it on the site.

Step five

At this point, you will be tasked with reviewing the page and its wording. If you find anything that needs to be improved or have any further suggestions, we will make them if you let us know. Once this is done, the 2.0 version will be sent again for checking. In 90% of cases, a second round of revisions is only sometimes necessary.

Step six

As a final step, we’ll make the finished site live on our hosting, and our support service will be launched simultaneously. Once the site is live, we’ll produce a series of video tutorials on how you can use the interface. For example, you can exchange text and images or even upload products.

Our communication processes

Our team works and communicates in the online space. To ensure that communication with clients runs smoothly, we use Discord software. Projects are given separate so-called “channels” where we can communicate traceably.

discord chat

Source: Discord.com

To measure exactly how much time we spend on a project, we use a software tool called ClickUp. It helps us accurately track and document the time spent to prepare accounts more easily.

To avoid getting lost in our customers’ documents, we use Google Drive. We’ll create a shared repository where you and we can see the documents, artwork, and content you’ve created for your project. One of the big advantages of this software is Google Docs, which is an online word processor. It allows you to make changes to the texts you have already created, which can be approved and tracked.

Discord logo
Clickup logo
Google Drive logo

They said about us

Why choose the Marketing Astro team

If you’re looking for an online marketing agency that can support your growth and development to the maximum, our team is what you’re looking for.

FAQ

Frequently asked questions

Of course! As part of our product upload service, we will upload your products to your new online shop.

It’s OK if you don’t have access to your products. We can get a professional to take the data from your old site and convert it into a format you can easily upload to your new Woocommerce-based store!

Of course, we’ll give you access to both if you ask. After the website is created, we will create a user account for you and give you access to the hosting if you request it.

As a final step in the webshop creation process, you will receive a full video tutorial to help you deal with such situations should they arise. These will help you edit your new webshop with ease.

Yes, as part of our support service, we will fully manage your webshop. We will keep you up to date with the latest updates. Or, if you need it, we can help you upload and manage your products.

Of course! At the first meeting, we always ask whether you want us to write the copy for your new webshop. Our technical copywriters will quickly and efficiently get to know your company’s theme, whatever the complexity.

If you choose our hosting service, you don’t have to worry about such situations. A daily backup is made, which allows you to restore your webshop to the correct form with just one click.

In all cases, if there is an extra cost, you will be told first how many hours the work would take and how much it would cost. Only then do we start working on the problem and then invoice you when the work is done. We never send you an invoice for a cost that we have yet to agree with you first!

You do not have to decide to use our hosting service. However, in this case, we cannot guarantee the security and speed of your site.

Yes, of course! Tell us the exact new domain name, and we’ll register it for you. If you decide not to continue working with us, we can help you move the domain.

If you have any other questions,
feel free to ask!

Contact

If you are interested, please fill in the form below!

Would you change your marketing? Want to get more out of your business? Do you want planned, conscious marketing? Want to generate more leads from your online presence? Want your marketing to be about you and not the marketer? You’re looking for us! Enter your details, and our expert colleagues will contact you soon!

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